Augmented Times – Monthly Augmented Reality News – July 2024

[La version francaise de cette veille est disponible sur le site de RA’pro. La traduction est en partie assurée par « Google translate ». No AIs were injured in this production.]

Ultimately, this month of July will not be as calm as one might have thought in the augmented reality sector. Firstly, it seems that Samsung is confirming its desire to get closer to Google to create a new XR ecosystem with, perhaps, Magic Leap which would focus on software. That’s a lot of guesswork, but everything should be clearer in Q4. At the same time, Meta strengthens its position in the AR glasses market by acquiring a stake in EssilorLuxottica and announcing its new (experimental) model for 2024. This is not the only announcement in the field of glasses since Solos and Rokid are launching their new models.

You will also find in our monitoring several interventions (in particular from AWE 2024) which seem to confirm that AR glasses are truly on the verge of revolutionizing the sector. Is this the announced end of mixed reality headsets? Probably not, because the technical difficulties to overcome are not simple!

However, this is the type of device that consumers are asking for according to a study by Ericsson’s ConsumerLab, and they are even ready to pay for it! Still, doing hardware isn’t easy, as Magic Leap and Sightful’s decisions to pivot to software show.

On the software side, we saw the appearance of the first applications dedicated to the Olympic Games and, of course, we invite you to discover uses in museums.

See you in a month!

News

Worker exposure to virtual and augmented reality and metaverse technologies: How much do we know? | Safety and health at work EU-OSHA

The European Agency for Safety and Health at Work publishes a particularly interesting summary on the benefits and risks of using XR for professional users. — Permanent link

Published on: July 26, 2024 – 9:07 a.m.

AR glasses give enhanced sector clarity – Chinadaily.com.cn

As Apple’s Vision Pro arrives in the country, Chinese companies are confirming their interest in this equipment by increasing the number of applications. China also confirms its leading position in the manufacturing of AR glasses — Permalink

Published on: July 9, 2024 – 3:11 p.m.

Augmented Reality and Beauty: 10 years of innovations from Perfect Corp. at the service of users – Augmented Reality – Augmented Reality

The first uses of augmented reality for the general public, in the early 2000s, took place in the fields of fashion and beauty. Where are we today? It was to answer this question that we spoke with Sylvain Delteil, general manager Europe at Perfect Corp. — Permanent link

Published on: July 5, 2024 – 9:39 a.m.

In the lair of French Apple Vision Pro specialists… p…

LS Group presents their tests of the Apple Vision Pro and the potential uses in a professional environment — Permalink

Published on: July 2, 2024 – 9:11 a.m.

Strategies, visions and discussions

EU-OSHA looks at the risks and opportunities of XR for the professional user – Augmented Reality – Augmented Reality

On the occasion of the publication of a summary article on the subject by the European Agency for Safety and Health at Work, we offer you a brief update on the notion of risks linked to XR — Permalink

Published on: July 26, 2024 – 3:26 p.m.

ConsumerLab survey: what do consumers expect from AR? – Grégory MAUBON

The latest survey from Ericsson’s ConsumerLab gives us some possible developments for AR, in order to align with user expectations. — Permanent link

Published on: July 19, 2024 – 2:07 p.m.

Our Next Reality: a Debate of our AI-powered Immersive Future – YouTube

In this discussion on AWE2024, Alvin Graylin and Louis Rosenberg tell us about their latest book “Our Next Reality” and in particular the possible developments in the uses of XR in connection with AI — Permalink

Published on: July 18, 2024 – 9:54 a.m.

PANEL: The Future of XR Headsets and How They’ll Deliver our Spatial Future – YouTube

In this panel from the last AWE 2024, the participants look back on the evolution of mixed reality headsets and their future uses. The diffusion of “pass-through” technology in particular is leading to several new possibilities in the B2B sector — Permalink

Published on: July 15, 2024 – 4:30 p.m.

Interviewing Meta CTO Andrew Bosworth on the Metaverse, VR/AR, AI, Billion-Dollar Expenditures, and Investment Timelines — MatthewBall.co

In this interview with Andrew Bosworth by Matthew Ball, Meta’s CTO discusses the evolution of Meta’s strategy for immersive technologies, the challenges of developing true AR glasses, and the importance of generative AI — Permalink

Published on: July 10, 2024 – 5:25 p.m.

Meta’s first full AR glasses will be a ‘time machine’, says CTO

Things are starting to become clearer at Meta regarding the AR glasses which should be presented next September during Meta Connect 2024 — Permalink

Published on: July 2, 2024 – 4:50 p.m.

Businesses

Meta eyes a multibillion-euro stake in Ray-Ban maker EssilorLuxottica | Fortune Europe

Meta could acquire a 3 to 5% stake in EssilorLuxottica to strengthen its positioning in the “smart” glasses sector — Permalink

Published on: July 19, 2024 – 2:30 p.m.

ImmersiveTouch Wins FDA Clearance for Breakthrough Augmented Reality Surgical System – OrthoFeed

The ImmersiveAR application from the company ImmersiveTouch has just received 510(k) clearance from the FDA for use in the operating room. — Permanent link

Published on: July 16, 2024 – 9:54 a.m.

Samsung confirms ‘new XR platform coming this year’ in partnership with Google | TechRadar

Samsung’s future XR platform could be unveiled next October. ea partnership with Google seems solid and should therefore allow the arrival of a 3rd XR ecosystem alongside Apple and Meta — Permalink

Published on: July 12, 2024 – 10:58 a.m.

Israeli AR laptop developer Sightful lays off a third of its staff – Gizchina.com

Sightful, known for its screenless computer, is pivoting to a 100% software model and shedding 30% of its employees. — Permanent link

Published on: July 9, 2024 – 4:04 p.m.

Hardware & Software

Apple Vision Pro 2 everything we know so far – Geeky Gadgets

If you want to take advantage of the summer to take stock of the rumors about Apple’s next Vision Pro, this article is a good summary! — Permanent link

Published on: July 23, 2024 – 4:43 p.m.

Rokid AR Lite, Your First AR Glasses for Spatial Computing by Rokid Team — Kickstarter

Rokid’s crowdfunding campaign for its AR glasses model « Rokid AR Lite » is a great success with more than a million dollars raised! — Permanent link

Published on: July 9, 2024 – 4:17 p.m.

Solos AirGo Vision The First Ever Smart Glasses With GPT-4o – TechRound

The latest Solos AirGo Vision model allows you to use the latest GPT-4o to communicate. You can also choose another AI engine but the company is not very clear on the specific training intended for the glasses. — Permanent link

Published on: July 2, 2024 – 8:50 a.m.

Uses

US Embassy Launches ‘Virtual Jungle’ AR Campaign for Thai Wildlife Conservation

The US Embassy in Thailand launches an application using AR to raise awareness about wildlife protection. — Permanent link

Published on: July 19, 2024 – 2:24 p.m.

Foot Locker to launch augmented reality experiences during the Olympics

Foot Locker offers several augmented reality animations in Paris as part of the Olympic Games — Permalink

Published on: July 19, 2024 – 8:35 a.m.

AR-Powered Try-On Rooms: snapchat 7

Snapchat opens a pop-up store in London in the Selfridges department store, with a sports theme and using all of the company’s applications — Permalink

Published on: July 16, 2024 – 7:48 am

La Coupole immerses visitors in the past thanks to augmented reality – TOM.travel

La Coupole chooses the Histopad solution to offer an augmented tour which offers historical reconstructions in 3D (and not augmented reality) — Permalink

Published on: July 12, 2024 – 9:18 a.m.

Ford using Microsoft HoloLens for engine quality checks

An example of the use of augmented reality at Ford for engine maintenance. Using Microsoft Hololens facilitates training and support for professionals. — Permanent link

Published on: July 9, 2024 – 4:11 p.m.

Holocaust Museum LA launches new augmented-reality app with an assist from Hollywood

The Holocaust Museum in Los Angeles presents a new augmented reality application aimed at the museum’s public. — Permanent link

Published on: July 2, 2024 – 4:54 p.m.

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